top of page
HOME

ideate

and create

Business Transformation | Product | Digital Strategy

PROCESS

Our consultancy of Digital Product Strategy + Transformation inspires and challenges leadership teams to create

groundbreaking strategies, new business models, products and services that lead to more impact, better

revenues and sustainable growth. Using our design thinking influenced framework, we engage with clients to imagine and design products that explore how end customers live and work in accordance with their real

world needs. The approach is flexible, scalable and realistic - we customize our approach to your organization’s business needs, timing requirements and organizational challenges.

Solve Complex Issues | Design for Customers | Incorporate Value & Grow
SERVICES
PROCESS

SERVICES

DIGITAL
STRATEGY

Business Strategy &

New Model Design

Commercialization 

Capabilities Mapping 

KPI Tracking

INNOVATION

Market Research  

Competitive Analysis

White Space (Gap) Identification

Opportunity Analysis

PRODUCT DISCOVERY

Concepting  

User Research & Experience

Value Propositions

Prototyping

GO TO MARKET

Market Sizing  

Pricing Models

Entry Opportunities

Customer Acquisition & Segmentation

VALUES

VALUES 

  • Human-centered: we keep the customer at the center of the innovation process 

  • Collaborative:  the best solutions come from working together with users, colleagues, and clients 

  • Entrepreneurial: we champion new and innovative ideas and thrive on tackling new challenges

ABOUT

Founded by 2x entrepreneur Kris Pennella, Ideate Co. is digital product strategy and transformation consultancy that drives top-line growth by improving and creating new propositions, services and businesses.

We look at things differently.

We ask why.

Bringing unique perspectives and insights that spark revolutionary thinking and ideas. Ideate Co. is about creating better ideas faster and bringing them to market.

ABOUT
CLIENTS

CLIENTS

We work with a wide range of clients in diverse markets.

Global Product Design & Strategy
Market Research, Innovation
Emerging Technology Commercialization
Product Pricing Models, Device Research
Product Roadmap, Customer Segmentation
Product & Service Design, Pricing Models
Product Discovery
Pricing Models, Go To Market Planning

READY TO IDEATE?

Thank you for reaching out to Ideate Co. We look forward to connecting with you shortly.

CONTACT
bottom of page