ideate
and create
Business Transformation | Product | Digital Strategy
PROCESS
Our consultancy of Digital Product Strategy + Transformation inspires and challenges leadership teams to create
groundbreaking strategies, new business models, products and services that lead to more impact, better
revenues and sustainable growth. Using our design thinking influenced framework, we engage with clients to imagine and design products that explore how end customers live and work in accordance with their real
world needs. The approach is flexible, scalable and realistic - we customize our approach to your organization’s business needs, timing requirements and organizational challenges.
Solve Complex Issues | Design for Customers | Incorporate Value & Grow
SERVICES
DIGITAL
STRATEGY
Business Strategy &
New Model Design
Commercialization
Capabilities Mapping
KPI Tracking
INNOVATION
Market Research
Competitive Analysis
White Space (Gap) Identification
Opportunity Analysis
PRODUCT DISCOVERY
Concepting
User Research & Experience
Value Propositions
Prototyping
GO TO MARKET
Market Sizing
Pricing Models
Entry Opportunities
Customer Acquisition & Segmentation
VALUES
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Human-centered: we keep the customer at the center of the innovation process
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Collaborative: the best solutions come from working together with users, colleagues, and clients
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Entrepreneurial: we champion new and innovative ideas and thrive on tackling new challenges
ABOUT
Founded by 2x entrepreneur Kris Pennella, Ideate Co. is digital product strategy and transformation consultancy that drives top-line growth by improving and creating new propositions, services and businesses.
We look at things differently.
We ask why.
Bringing unique perspectives and insights that spark revolutionary thinking and ideas. Ideate Co. is about creating better ideas faster and bringing them to market.
CLIENTS
We work with a wide range of clients in diverse markets.
