ideate
B2B SaaS & Technology GTM Advisors
Go To Market | Growth | Product Strategy
SERVICES
Go To Market
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Customer Acquisition & Persona Segmentation
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Identifying the right buyer personas and routes to bookings
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Business value messaging, define the challenge your product solves and value to customers
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Sales enablement on GTM
PLG to SLG
(and beyond)
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Strategies for Leveraging PLG to customer scale
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Assessment of current, Sales-led GTM
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Creating integrated
PLG & SLG growth strategies -
Optimize alignment of marketing, sales, and customer success team
Business & Partnership Development
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Partnership strategy & partner recruitment
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Solution & Incentive packages
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Technology licensing, 3rd party integrations and GTM partnerships
Product Strategy / Diligence
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Product Positioning and category definition
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Product & Portfolio Strategy & Operations Management
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Planning for Scale
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Transaction support for PE and Venture investments
VALUES
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Human-centered: we keep the customer at the center of our process
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Collaborative: the best solutions come from working together with users, colleagues, and clients
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Entrepreneurial: we champion new and innovative ideas and thrive on tackling new challenges
CONTACT
Ideate is a boutique consulting firm created to help software companies create and execute impactful go-to-market plans.